Once in a while, a project comes along for a cause that is worthwhile, with a script that is charming, and a crew that you love like family. It's not often, but these unicorns do exist, and this was one of those projects. Created during my time at Crush, the design & animation team of Crushers really rolled up their sleeves and got physical with this one, employing a mixture of stop motion animation, 2D character animation, and practical sets built out of paper and carved foam.

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For this project I designed all the characters and had a hand in creating and animating the practical sets.

I may have lost some brain cells carving foam with a hot blade, but I remember sitting on the fire escape, in the sunshine, carving foam and thinking, "I am getting paid for this!". It wasn't the foam carving that got me so high -- it was the experience of creating something meaningful with such an incredible team, with everyone cross-pollinating and building stuff and just generally being super creative.

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You can watch a portion of the spot above, and then enjoy this peek behind the scenes below.