Someplace Nice tapped me for some branding of their new sister company, Aloha -- a collective of artists and designers working in post production. The brief was clear: using their existing light dreamy palette, come up with a wordmark that subtly conjures a vintage postcard vibe, without feeling retro or twee. The logo also needed to be animated.

 

After an initial exploration of 8 distinct directions, with variations on each, we narrowed it down to one hero logo that everyone agreed on...

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Animated it...